Our Team
Meet the Folks That Make It Happen
Andrew Reichert, CEO and Founder
Combining a passion for marketing with a strong desire to make a difference, Andrew leverages his technical expertise to ensure that the business stays on the proverbial “cutting edge.” Andrew always brings a client-focused approach to his work and insists on leaving every customer fully-satisfied. An alumnus of the University of Pittsburgh, Andrew has planted the seed of a Pittsburgh-based company that will change lives across the globe by improving access to education and financial aid. When not working in this facet, Andrew enjoys volunteering for local non-profits, playing basketball, dancing, fixing up real estate, and doing anything outdoors.
David Cristello, Manager of Business Development
What once was a fairly normal person, Dave began down the rabbit hole of internet marketing some time ago, and has since been lost in the pile of applications, research, and a mountain of web analytics. On the days he manages to surface, he enjoys drumming, rock climbing, reading copious amounts of non-fiction, drinking coffee, attempting handstands, listening to psychology and marketing podcasts, skateboarding, and learning guitar. When he isn't working here, he also is employed as a social worker, where his main focus is helping children with autism.
Tracey Bauer, Blog and Web Content Manager
Tracey comes to us as a talented blog writer, after spending 4 college years at Pitt-Johnstown, braving the harsh weather (it snows 3/4 of the year!) and studying Communication. She has a sarcastic sense of humor, as demonstrated in our blog, and a laid-back nature. Tracey is a self-proclaimed “TV junkie,” knowing the ins and outs of several shows, and admits that Lifetime shows and movies are guilty pleasures (sshhh!). She enjoys social networking and media, and is most happy when with her friends.














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